Ehm, PR?

It is quite interesting to see what you can find when you do just very little Google search on PR. According to Prospect.co.uk, PR pros can work  or in consultancies, which specialise in one sector.

This is quite fun to read as it doesn’t make any sense to me. PR pros can also work freelance and virtually. There is no need to have a physical workplace, when you can work from the comfort of your home. PR Agencies don’t specialise in just one sector. It is in fact quite rare to see nowadays. I’ve seen agencies devoted to more than one sector – technology & consumer for instance.

Prospect.co.uk, then continues with listing the possible PR activities:  

1. interacting with the media

2. writing and editing

3. planning, research and evaluation

4. event management.

Then they go into detail with Lobbying.

OK, so are they really trying to say that as a PR pro, I will need to know how to write, edit, plan, research, evaluate, manage events...? I must be a PR pro already! I am great in doing all of that, OMG, how comes I am not employed yet? I would be a complete and utter STAR!!! BTW, interacting with media means what exactly? Christmas Party dance and drinking?

I am afraid that Prospect.co.uk didn’t get PR at all. The description is so general, that it make it sound like an easy career choice for anyone who knows how to think and write.

PR pros can work in-house, in consultancies/agencies or on freelance basis. It is a challenging career choice that sees them working long hours.

PR activities:

Media relations – contact and follow up

Press Releases, Video News Releases (audio too) – information to contact the media with

Pitches – to get a new client, to attract media and other important opinion makers (or influencers)

Campaigns – creating, planning, running, evaluating

Event Management – organising events or PR stunts for clients to rise their profile, attract attention of the publics and media or to spread the word

Public Speaking - giving interviews or giving media training to clients' Spokesperson

Digital World - Social Media, PR 2.0, etc

(there must be way more ,but I don't know about it yet, as I am not a PR Pro yet)

What is needed: 

#Passion for PR

#Enthusiasm for your job

#Dedication to do better

#Great organisational, writing and communication skills

#Common sense (very much needed)

# ... and more

PR and Twitter

I've been a huge fan of Twitter since the minute I joined it. Now, I use it way more than Facebook. Twitter is a fantastic online tool for people or businesses in any situation, when looking for a job/employees/internship, advice, promoting products and services, networking, etc.

As a passionate PR student I've been searching information on HOW TO DO PR EFFICIENTLY all accros the Internet. The number of people who have a PR blog is large, the number of good blogs about PR is much smaller. Brian Solis is one of the best-known PR people in the Tech industry. He is really influential, therefore people are always interested in what he likes and what he hates.

I've come across 2 great videos "PR in the age of Twitter" Part 1 and Part 2. Brian Solis talks to a media guy scobleizer about Twitter and how to use it for PR. It is quite a good try, but it goes a bit on and on and on..great discussion though.

PR in the age of Twitter, Part 1

PR in the age of Twitter, Part 2