Saturday 4 September 2010

Innovation in Social Media Marketing is everything.

First it was the Expendables. I cheeky little YouTube campaign that was so innovative that it made us all go WOW! But hey, it wouldn’t be Web 2.0 if there was nothing that could beat it.
Recently, Tippex launched its fantastic viral campaign. This engaging and interactive campaign can easily claim to be the one of the most innovative campaigns yet. It will be hard to beat it. Having said that...I am 100% sure that something better will come soon.
Here is the initial video:


Selecting an option from those above will take you to a YouTube site...then wath and have fun!

You can write anything you want. I’ve tried: kiss, like, eat, kill, fight, has, fart, drink, dance, is, smile, play, draw, swim (Funny one), sit, rest, tickle (so cute), shoot, drive, listen, dance, erase or tippexed  and sex. I wonder if there are any other words that I could use. 
It is obvious that running viral campaigns is getting loads of attention from marketers. They are cheaper , can reach masses and people can watch them on their own convenience. Traditional mass advertising is getting a bit boring and repetitive. It’s the innovation that rocks the world!