The two key pieces of my coursework have just been handed in. Yey! I’ve been waiting to say this for a very long time. I must say that the third and last year at Uni is really the hardest. I hope that my hard work on both of the assignments will pay off. If not, I would be really upset.
Strategic PR Plan for Soil Association
This assignment was for the PR Strategy module let by Gareth Thompson. He is a very tough lecturer. You can even apply the Marmite’s slogan here: ‘You either love him or hate him’.
Do you remember the much hated old physic teacher from your high school or college, who considered his/hers subject as the most important in the whole world even though you were more into arts, alnguages and psychology?? I had a really tough physic teacher when at college. I just hated the subject but had to do it as it was compulsory for us all. I felt like I was in a personal fight with her every time. She used to give me ‘the grin’ when she said, ‘Young lady, another F for you’.
Oh dear, these memories are coming back to me now. She made me work so hard. I remember my last exam with her right before graduation from college. (Even though I picked completely different subjects to graduate from, I still had to pass an exam with her – otherwise I wouldn’t be allowed to sit my finals) She gave me some 4-5 questions (one of them on the composition of an atom (!!!!!) and the historical evolution of the opinions on how the atom looked like – this dates back to the Stone Age!!!!) And I answered them all correctly. I was so relieved! And what more, she smiled at me and waved me good bye and good luck in life! Can you believe this?
Gareth made us all work very hard. His expectations always seemed to be much higher than those of other lecturers. I already admitted that I am passionate about PR, so going the extra mile didn’t cause me any problems but I know students who just couldn’t be bothered and dropped the module once they could.
The module was quite well designed. First we worked in groups to deliver a “Brief to a PR consultancy” – my group picked BP. And then we were asked to become a PR consultant and respond to the Brief – individually. I did the Soil Association. Previews can be found in my PR portfolio.
