Monday 6 December 2010

NSPCC and the facebook profile pic swap campaign...or not?


It started some time ago. My Facebook friends have changed their profile pics. This sounds like a pretty normal thing to do. Everybody does it, right? This time it was different, they swapped them for pics of their favourite cartoon characters from the time when they were small kids. Different but nice I though... so I did the same.


This is my fav cartoon – she has the same name like me and her dogs name is a “Hamburg-steak” (the closest possible translation I could find). I loved their funny adventures when I was little.


Four days ago I noticed a new wall post:
“Change your Facebook profile picture to a cartoon character from your childhood and invite your friends to do the same, for the UK children charity NSPCC. Until Monday (December 6th), there should be no human faces on Facebook, but an invasion of memories. This is a campaign to stop violence against children.”

Ahhh, here is the real reason. How great is this? They all wanted to help the children and the NSPCC. I love doing things for charities and this gives me even a bigger reason to keep my cartoon profile pics until the December 6th

December 6th
Twitter hashtag #NSPCC is trending across the UK. So it’s really taken off then. The power of the social media has been demonstrated once again. I feel as if I was a part of something special and good of course. 

Many nice blog posts have been written, Tweets tweeted, walls updated, emails sent....and then bang, the Daily Mail comes with this: “Facebook cartoon character campaign 'nothing to do with the NSPCC', charity says”


Shocking:
“...However, disturbingly, rumours are now sweeping the net that the campaign is actually a smokescreen for paedophiles hoping to narrow down which users are children...”

So the campaign that I found so great, was in fact made by paedophiles? No way, it is hard to believe that it turned out to be something so disgusting.
At the end of the day, I think it still helped raise awareness though.
NSPCC reported that the recent cartoon facebook profiles campaign inspired an 85%
increase in web traffic and 49% increase in donations.”