Journalists and Bloggers have been complaining about being spammed by irrelevant and often unsolicited PR communication for ages. This bad practice is as old as Public Relations itself. The nature of the relationship between PROs and journalists (and bloggers since the introduction of Web 2.0) is sometimes quite difficult to define. Some say that PROs need journalists as much as journalists need PROs. So this should be a win-win relationship then, right? Apparently it isn’t.
The
Inconvenient PR Truth campaign has brought to light a ‘
bill-of-rights’, set of 10 demands on behalf of journalists. In my opinion, the most important ones are the first three, the rest of the rules follow from these three. These are:
Permission required,
Timely unsubscribe,
Don’t rely on media lists exclusively.
By following these simple three rules when trying to sell a story to the media, a PRO can not only manage to do so, but also build his/hers reputation as a rational and sensible person who does the research and respect the journalists’ side ... simple as that. If you behave more like a human and less like a machine, you will get the results your client requires.
Thanks to the ‘bill-of-rights’ PROs know what to do, but what about the journalists and bloggers?
Journalists & bloggers are very good in complaining, posting shame-lists of names on their blogs and spending (and wasting) time on keeping this issue alive. What if they also made a step forward and published their key interests and topics they like to cover on their websites and blogs? Some of them have done it already, but some are still resistant to make the step and remain in the phase of complaining and moaning. This could save them valuable time (currently spent on deleting irrelevant PR pitches & Press Releases and complaining about it in their blogs) and actually improve their work. I said “could” because not all PROs’ ethics are the same. Some just generally don’t care.
Here I am, trying to get some response from the journalists & bloggers and PROs on the issue of PR Spam for my final year PR project. I thought that it was going to be much easier than it actually is. It seems like my target audience has no opinion! Is it even possible?
Journalists & Bloggers – please find the time to complete
this 10-question survey on PR Spam. I need your opinion to find out the possible solutions to this issue. You have been complaining for quite long now, now is the time to make the next step.
PROs – do you think that journalists are right to complain about sending out PR communication in bulk? Or maybe you think that they should do something to improve your relationship... Let me know in
this 10-question survey on PR Spam please.
Alternatively, feel free to email me with your thoughts on the issue.
