Social media Screw Ups - A History

Yes ladies and gentlemen. The history of Social Media marketing is pretty varied. It is filled with success stories, which we celebrate. Unfortunately, there are some certain examples, nicely summarized in this slideshow, that make me see that SMM is really not a game.

Social media Screw Ups - A History

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The 46 stages of Twitter

I've stumbled across this on my search for something new/interesting in Social Media. And this is very funny!

**The 46 stages of Twitter**

1. Hear the word Twitter. Scoff.
2. Hear it again from someone else. Scoff again.
3. Hear about famous celebrity who is apparently "On Twitter." Scoff, but make mental note to check it out.
4. Log into Facebook to comfort self.
5. Sign up for Twitter.
6. Give up because it seems dumb.
7. Loudly criticize others on Twitter.
8. Follow @johncmayer, @aplusk, @rainnwilson, @wilw, @mrskutcher, @oprah, and one other person you actually know.
9. Post tweet that is a variant of: "Trying out this Twitter thing."
10. Attempt to dig a little deeper into Twitter.
11. Notice rampant usage of words: "Tweet," "Twitter," "Twitterverse," "Tweetie," "Tweetdeck," and something called "RT."
12. Scoff again, this time in confusion.
13. Tell friends you "tried that Twitter thing, but didn't get it and it's stupid anyway."
14. Log into Facebook because that site at least makes sense.
15. Read story about Twitter somewhere.
16. Log back into Twitter.
17. Try to avoid saying Tweet, Twitter, Twitterverse, Tweetie, Tweetdeck, and ReTweet.
18. Respond to @rainnwilson.
19. Curse self for fanning out.
20. Log off for 4 months.
21. Come back, just to see.
22. Post something relatively funny.
23. Get RT'd.
24. Discover that RT means ReTweet.
25. Make it your life mission to get RT'd.
26. Install Twitter app on your phone.
27. No longer ashamed to say "I've gotta Twitter that."
28. Attend events with the sole intention of "Tweeting" them.
29. Pray to get RT'd.
30. Refresh. Refresh. Refresh. Refresh. Refresh.
31. Close computer.
32. Open computer. Refresh. Refresh. Refresh.
33. Think in 140 character sentences.
34. Compulsively check phone all day every day.
35. Tweet that you compulsively check phone all day every day.
36. Alienate actual people in your life in an attempt to impress ones you don't know.
37. Lose weight because you forget to eat.
38. Place phone by bed so you can check first thing in the morning.
39. Defend Twitter to the death from detractors.
40. Hear self, and vaguely recognize that you have become "That Guy."
41. Feel like, and start to behave like River Tam.
42. Vow to quit Twitter to preserve sanity.
43. Read this and change mind.
44. Think to self, "I should twitter that."
45. Recognize irony.
46. Twitter it.

*Originally published by shanenickerson.com

Innovation in Social Media Marketing is everything.

First it was the Expendables. I cheeky little YouTube campaign that was so innovative that it made us all go WOW! But hey, it wouldn’t be Web 2.0 if there was nothing that could beat it.

Recently, Tippex launched its fantastic viral campaign. This engaging and interactive campaign can easily claim to be the one of the most innovative campaigns yet. It will be hard to beat it. Having said that...I am 100% sure that something better will come soon.

Here is the initial video:

Selecting an option from those above will take you to a YouTube site...then wath and have fun!

You can write anything you want. I’ve tried: kiss, like, eat, kill, fight, has, fart, drink, dance, is, smile, play, draw, swim (Funny one), sit, rest, tickle (so cute), shoot, drive, listen, dance, erase or tippexed  and sex. I wonder if there are any other words that I could use. 

It is obvious that running viral campaigns is getting loads of attention from marketers. They are cheaper , can reach masses and people can watch them on their own convenience. Traditional mass advertising is getting a bit boring and repetitive. It’s the innovation that rocks the world!

It's not how good you are, it's how good you want to be. By Paul Arden (advertising guru)

I came across this book recently. My first thoughts were...hmmm, nice, there are not that many words, some nice pictures...it will go down easily. It took me just two days (4 rides on tfl to and from work)! One would say, ...so nothing special then, right? Actually, the exact opposite is what happened. This book has left me thinking about every aspect of my life differently. Just look at these quotes:

"Not all rich and powerful people are not notably talented, educated, harming or good-looking.

They become rich and powerful by wanting to be rich and powerful."

Hmmm...it is true, Sir Alan Sugar doesn't have a university degree yet he is a multimillionaire and a well-known English businessman.

"Your vision or where or who you want to be is the greatest asset you have.

Without having a goal it's difficult to score."

100% true!

"So how good do you want to be? You can achieve the unachievable.
Quite good? i.e. a good person
Good? i.e. a great ballerina
Very good? i.e. the best PR person in consumer tech PR
The best in your field? i.e. the best PR person ever
The best in the world?" i.e. the greatest and most famous person in the whole world"

Victoria wanted this: "I want to be as famous as Persil Automatic". And she is!

The fundamentals, according to Paul Arden are:
- Energy: It's 75 percent of the job. If you haven't got it, be nice.
- Do no seek praise. Seek criticism. -> so you can learn to be better
- It's all my fault. -> don't blame the others
- Do not covet your ideas. -> Share with others and you will get noticed
- Don't look for the next opportunity. The one you have in hand is the opportunity. -> Doesn't need any comment
- Accentuate the positive. -> what is good about your product?
- Eliminate the negative. -> don't try to win attention by knocking competition, it won't win sales and it serves to publicize them rather than you
- Do not put your cleverness in front of the communication -> "Think small" VW
- Don't promise what you can't deliver. ->Don't over exaggerate your promises
- Know your client's aims. -> The true aims may be hidden
- What do you do when your client won't buy? Do it his way. Then do it your way.
- Don't take no for an answer. -> Doesn't need any comment
- When it can't be done, do it. If you don't do it, it doesn't exist.

This handbook of how to succeed in the world is full of clever quotes and wisdom that help you in your life. It is like a pocket "bible"

Social Media Day

It’s official, June 30 is the worldwide “Social Media Day”!

Mashable, the well known social media focused blog, is hosting the first ever worldwide Social Media day today, June 30. There are already around 610 registered meetups in 93 countries around the globe including Sydney, Brussel, Paris, Oslo, Bilbao, London, Sao Paolo and many others. And there will be more! Mashable encourages you to attend or organise an event near you.

The event is aimed at celebrations of media becoming a social dialogue. You can see what is happening wherever you are by following the hashtag #smday on Twitter, YouTube and Flickr.

The London meetup is due to take place in The Royal George in Soho at 8pm

How to Work With Bloggers and Influencers

This video produced by GasPedal caught my eye today.

Presented by Virginia Miracle, this class offer seriously relevant tips on how to build relationships with different types of bloggers and online influencers.

Virginia, Ogilvy PR, covered how to identify relevant influencers, what to use to get them excited and engaged, and how to make your program last.

For a recent PR grad, this is a valuable video. But even an experienced PR pro will find some interest in this.

Client requests: “I NEED THESE BLOGGERS TO WRITE ABOUT ME!!”

How can you get your client what he wants? Take the Inside-Out Approach –> do not start with targeting, look at these steps:

1. What it is you are trying to accomplish? Name what it is, before you start your outreach. Reason such as this one: “everybody else is doing it” is not good enough though.
2. Create engagement value. Look at what can these bloggers do for us and what we can do for them => focus on value exchange. Virginia’s big objective: “What is the value we can provide people so they will actually give a crap and want to spend time and energy with us?” Audit your assets = what do you have to offer? A sneak peek, fame, meet their hero, recognition, etc. Virginia uses the example of LifetimeMoms.com where contributors are paid for their content, transparently.
3. Identify who we want to talk to: bloggers and other influencers (conversations happen within forums too).
4. Design your outreach program in ethical and honest way, build it out of bricks. Virginia emphasizes WOMMA’s Ethics Code, FTC Guidelines, and others.
5. Keep up the relationships. Virginia says: “It’s critical you’re regularly talking to them, responding to their needs, and reacting along the way."

How to Work With Bloggers and Influencers -- presented by Virginia Miracle from GasPedal on Vimeo.

Top UK PR & Social Media People

I have recently updated my two (yes two – one is simply not enough) Twitter lists of the top UK based people who work in PR or Social Media or both and who are worth to follow.

UK – Top PR & Social Media People

UK – Top PR & Social Media People 2

Both of these lists contain people who love Twitter and PR & Social Media as much as I do. If you want to follow one, feel free to do so. I'd recommend you to follow them both though...so you won't miss anyone.

I intend to update them both regularly and if needed I will start another Twitter list (this is actually quite likely to happen soon).

Please let me know if I’ve missed someone special or if you think you should be on the lists too :)